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Gujarati Language Translation Services

Gujarati people are primarily located in the northwestern part of the Indian subcontinent, specifically in the Gujarat province. A large number of Gujaratis also inhabit the Rajasthan, Maharashtra and Madhya Pradesh regions of India as well as the former Portuguese-ruled territories such as Dadra and Nagar Haveli. Additionally, the Gujarati language has been adopted by communities such as the Kacchis, and the Parsis. Ahmedabad is largely considered a major centre of Gujarati culture.

Significant migrant Gujarati communities are found around the world: the largest expatriate population is in the United Kingdom. Other major Gujarati communities are found in South and East Africa (most notably Tanzania, Uganda, and South Africa) and South-East Asia (Myanmar, Malaysia). A large number of Gujaratis also live in the United States. There is also a sizable community of Gujaratis in parts of Pakistan who belong mainly to the Khoja and Bohra groups. Many second generation immigrants have relatives in Gujarat and consider Gujarati to be their native tongue, even though they were born and brought up elsewhere.

The majority of Hindu and Jain Gujaratis are vegetarian. Gujarati cuisine follows the traditional Indian full meal structure of rice, cooked vegetables (curry-like in texture) and roti (bread). The meal is usually accompanied with a sweet and a salty snack (farsaan) like Vada. Gujarati cookbook writers like Tarla Dalal are famous internationally.

Gujaratis like cooking with peanut oil. However, when living abroad they may have to cook with canola or sunflower oil. The making of masala is traditionally done on grinding stones. Now, people use a blender or grinder to make masala. Each person makes masala differently. People from North Gujarat use dry red chili powder, whereas people from South Gujarat prefer to use green chili and coriander in their cooking. Gujarati Jains (and many Hindus) avoid using garlic and onions in their cooking. Traditionally Gujaratis eat Mukhwas or paan at the end of a meal. In many parts of Gujarat, having Chhass buttermilk or soda after lunch or dinner is quite common. Gujarati families celebrate Sharad Purnima by having dinner with doodh-pauva under moonlight.
Indian jewelry like mangalsutras, necklaces, nose rings, earrings, bangles and rings, toe rings, bracelets are all part of the Gujarati attire. Most of this jewelry is made in 22 carat gold but cheaper costume jewelry is becoming more common. During weddings, Gujarati brides wear a lot of jewelry.

Once married Gujarati women wear a red bindi (red powder worn in a round shape on the forehead also found in the form of stickers). These days, most women, married or not, wear 'bindi' as a fashion accessory when they wear traditional Indian outfits. Modern Bindis are available in various shapes, sizes, colors and designs. Only married women wear red powder, called 'sindoor', in a short straight line on the scalp, starting near the hairline and covers the area where the hair is generally parted(middle). During a traditional Hindu wedding, the groom applies 'sindoor' on the bride for the very first time. This act can be compared to a ring ceremony in western weddings.

There are several different outfits that are worn by both men and women depending on the occasion. Generally, men wear pants and shirts and younger women wear normal western outfits like skirts, dresses, jeans, etc. Older women usually wear saris or salwar kamiz.

Fabric designs involve use of Batik. The embedding of mirrors (called abhla) in fabric is a favourite among art lovers. Wall hangings demonstrate use of knitting and embedding of mirrors. Gujarati pottery includes different kinds of deeva (lamps) and pots. During the festival of Navratri, youngsters wear traditional dress and go out to play dandia and sing garbas. Typically men wear Kedia and women wear Ghaghra Cholee to dance in Navratri.

Gujarati theatre owes a lot to bhavai: a musical performance of stage plays. Sanjay Leela Bhansali explored artistic use of bhavai in films such as Bhavni Bhavai, Yeh Hai India and Hum Dil De Chuke Sanam. Dayro involves singing and conversation reflecting on human nature.

Gujarati literature has come a long way since being pioneered by Narmad. Saraswatichandra is a landmark novel by Govardhanram Tripathi. Writers like K. M. Munshi, Tarak Mehta, Harkisan Mehta, Chandrakant Bakshi, Pannalal Patel, Prahlad Brahmabhatt, Kalapi, and Varsha Adalja have influenced Gujarati thinkers.

A huge contribution to Gujarati language literature came from the Swaminarayan paramhanso, like Bramhanand, Premanand, with prose like Vachanamrut and poetry in the form of bhajans.
Gujarati films have made artists like Upendra Trivedi, Aruna Irani and Asrani popular in the entertainment industry. In the U.S., Bali Brahmbhatt came up with the hit song "Patel Rap", referring to changing values of Gujarati culture.

There are dedicated television channels airing Gujarati programs.

Translation projects undertaken in Gujarati include web site content, sales and marketing material, documentation requirements for engineering and manufacturing. Total Language Solutions are translation specialists in Gujarati in DTP, print ready and electronic forms of material, integrating text and diagrams and more besides. Total Language Solutions are translation experts in ensuring that text, drawings, colours and layout presentation and localisation meet consumer expectations and norms, without causing offence.

Price Tariff For Total Language Solutions

Our language translation prices are from the translation service to or from English and is based on price per 1,000 words (pro rata).